Privacy Policy

RaceCards.co.uk is designed to be used without registration. Most features are available without providing any personal information. However, we may collect the following types of information depending on how you interact with our Site:

Information you provide directly:

• Name and email address when you use our contact form
• Email addresses when you claim free bet offers or subscribe to notifications
• Any information you include in messages sent through our contact form

Information collected automatically:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Device type (desktop, mobile, tablet) and screen resolution
• Pages visited, time spent on each page, and navigation paths
• Referring website or search terms used to find our Site
• Date and time of visits
• Cookie identifiers and similar tracking technology data

We do not collect sensitive personal data such as financial information, health data, or data revealing racial or ethnic origin, political opinions, or religious beliefs.

We use the information we collect for the following purposes, each with a lawful basis under UK GDPR:

• Providing our service: To deliver horse racing predictions, racecards, results, and other features (legitimate interest)
• Responding to inquiries: To reply to messages submitted through our contact form (contract performance)
• Sending free bet offers: To deliver promotional offers you have opted in to receive (consent)
• Analytics and improvement: To understand how our Site is used and improve user experience (legitimate interest)
• Technical operation: To ensure the Site functions correctly, maintain security, and prevent abuse (legitimate interest)
• Legal compliance: To comply with applicable laws and regulations (legal obligation)

We will never use your personal data for purposes incompatible with those stated above without your explicit consent. We do not sell your personal data to third parties under any circumstances.

We use cookies and similar technologies to enhance your experience on RaceCards.co.uk. Cookies are small text files stored on your device that help us recognise you and remember your preferences.

Types of cookies we use:

• Essential cookies: Required for basic site functionality such as remembering your theme preference (light/dark mode), session management, and security. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our Site by collecting information about pages visited, time spent, and navigation patterns. We use this data to improve our service.
• Affiliate tracking cookies: When you click on bookmaker links, affiliate cookies may be placed to track referrals. These are necessary for us to earn commissions that fund our free service.
• Third-party cookies: Our analytics providers and advertising partners may place their own cookies. These are governed by those third parties' privacy policies.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive a notification before a cookie is set. Please note that disabling cookies may affect your ability to use certain features of our Site.

To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-Out Browser Add-on available from Google.

We work with trusted third-party service providers to operate our Site. These providers may have access to your data only to perform specific tasks on our behalf and are contractually obligated to protect your information.

Third parties we work with include:

• Analytics providers: To collect and analyse usage data for Site improvement
• Hosting providers: To serve our website securely and reliably
• Email service providers: To process contact form submissions and deliver email communications
• Affiliate networks: To track referrals to bookmaker partners

When you click on affiliate links to bookmakers or other third-party websites, you leave our Site and become subject to those websites' privacy policies and terms of service. We encourage you to review the privacy policies of any third-party website you visit.

We will not disclose your personal data to third parties except as described in this policy, where required by law, or with your explicit consent. We do not sell, rent, or trade personal data.

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS (HTTPS)
• Regular security assessments and updates
• Access controls limiting who can view personal data
• Secure hosting infrastructure with regular backups

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you become aware of any security breach, please contact us immediately.

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this privacy policy or as required by law. Specific retention periods are:

• Contact form submissions: Retained for up to 12 months after your inquiry is resolved
• Email addresses for marketing: Retained until you unsubscribe or request deletion
• Analytics data: Aggregated data retained for up to 26 months; individual session data retained for up to 14 months
• Cookie data: Varies by cookie type, from session-only to up to 2 years

When personal data is no longer needed, it is securely deleted or anonymised so that you can no longer be identified from it.

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data we hold about you
• Right to rectification: You can request that we correct any inaccurate or incomplete data
• Right to erasure: You can request that we delete your personal data (the "right to be forgotten")
• Right to restrict processing: You can ask us to limit how we use your data
• Right to data portability: You can request your data in a structured, commonly used format
• Right to object: You can object to our processing of your data for certain purposes
• Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us or email info@racecards.co.uk. We will respond to your request within 30 days. There is no charge for exercising your rights, except in cases of manifestly unfounded or excessive requests.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

RaceCards.co.uk is not intended for users under 18 years of age. We do not knowingly collect personal information from children or minors. Our Site contains content related to gambling which is restricted to adults only. If you believe we have inadvertently collected information from a person under 18, please contact us immediately and we will take steps to delete that information.

Some of our third-party service providers may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner's Office, or the service provider being located in a country with an adequacy decision. This ensures your data receives the same level of protection regardless of where it is processed.

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on this page with a revised effective date. For significant changes, we may provide additional notice such as a prominent announcement on our Site. We encourage you to review this policy periodically.

If you have questions, concerns, or requests regarding this privacy policy or how we handle your personal data, please contact us:

• Email: info@racecards.co.uk
• Contact form: Contact Us page

We aim to respond to all privacy-related inquiries within 24 hours during business days. For formal data subject access requests, we will respond within 30 days as required by UK GDPR.